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UI/UX DESIGN | BRAND DESIGN
A winning brand direction for a health startup.
Client: Studio Rodrigo
Time: 2 weeks
I was given the task to create and pitch my own brand direction for Studio Rodrigo’s client.
Sika Health is helping reinvent the way people shop for health care, and is black-owned, women-led, mission-driven team to create a more vibrant and engaging brand and overhaul their B2B2C payments user experience.
During my time interning at Studio Rodrigo, I was put on the Sika Health team I worked alongside Nate Baltikas and Landry Miller of Brooklyn-based design studio, ColdCuts.
Here’s where the brand was at before.
FIRST ROUNDS OF LOGO EXPLORATION
REFINED DIRECTION
To my surprise, the client loved my direction and choose it to move forward with!
CLIENT QUOTE
“Direction 4 was dynamic. We loved it early on especially as we were going through the word-mark, vision branding, and typography exercises. The colors are beautiful and play nicely off each other. The roundness of the word mark + typography was exuding the friendliness and wholesomeness of our brand.”
Coldcuts did a fantastic job of working with client feedback and went on to create this a identity!
This was my first opportunity presenting my brand direction to a real client. It was scary to do! But I learnt a lot about the different work flows and client responsibilities designers must take on. I learnt lessons on quick iteration, trusting your intuition, and good communication.
These images below were taken from the Studio Rodrigo website and not created by me. Click here to view the full project.
FINAL BRAND GUIDELINES
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